Annals Of Opportunistic Marketing: Sanjaya Spork'd By KFC
seth · 04/09/07 04:07PM
Always on the lookout for free creative ways to promote their artery-jacking Famous Bowls, KFC has again appealed to the newly minted stars of American Idol to help usher its gustatory message to the finger lickin' masses. Having struck out last season with a generous offer to the runner-up of a $10,000 "commercial recording contract," the fast food outlet has now set its sights on the series' most polarizing contestant—tone-deaf hairdevil, Sanjaya Malakar: