Would there be any other kind of Yes Men stunt if there wasn't Youtube video? Even by the standards of the group's anti-consumerism pranks — portraying themselves as spokespeople for McDonalds, Dow Chemical, and organizations such as Housing and Urban Development and the World Trade Organization — this stunt was something of a cerebral sommersault. The idea was to turn the word of authority from these figures on its head and in the process reveal an inconvenient truth.