Ann Romney, who does not consider herself wealthy but who does know her way around Pinterest, wants to unzip Mitt's huge personality and let. Him. Out.

Earlier today, Mitt Romney's official Twitter account linked to his wife Ann's profile on the social network everyone is talking about, Pinterest. Ann Romney is now the most famous Mormon on Pinterest—but far from the first. Pinterest is so popular with Mormons it's practically the Utah of social networks. Why? Let's investigate.

Gawker's substantial Mormon readership has come through for us: Two readers have sent us confirmation that Edward Davies, Mitt Romney's militantly atheist father-in-law, was indeed posthumously converted to Mormonism by his family, despite the fact that when he was alive he regarded all religions as "hogwash." UPDATE: Romney's brother-in-law responds below.

One of the creepier corners of Mitt Romney's uncannily flawless life story is the fact that he not only drew his bride, Ann Romney, over to his weird religion: He converted her entire family as well. This despite the fact that Ann's father, Edward Davies, was a committed atheist who insisted on raising his children without religion.