The New York Times really knows what it's doing, when it comes to trend stories. What it's doing is not "Finding and identifying important fact-based trends and bringing them to light, for the public good." What it's doing is "Finding and identifying thoroughly unimportant trends which may or may not be real but which will serve to enrage the average reader enough to make it onto the 'Most Emailed' list."

NICK DOUGLAS — The serial entrepreneur is dead, and thank god, because he bored me. The new archetypal business creator is not that interested in business at all. Unlike Google founders Sergey Brin and Larry Page with their single grand vision, or the mercenary team who built Myspace for the money, founding a company is just one way the nontrepreneur fulfills a desire to improve the world. I'll show you how nontrepreneurs happen to start fantastic companies, how their approach to business is so special, and how they quit without any sense of loss. And I'll do it by using the rather unfair example of Reddit co-founder Aaron Swartz.