What's the fake crap word that corporations are using now to push the subtle psychological buttons that force dumb Americans to buy their shitty products? "Artisan." FYI.

Oscar season. Cue the usual chest-beating by the New York independents. Miramax has Chicago in contention; New Line funded Lord of the Rings; Focus Features bought The Pianist. Crain's quotes Amir Malin of Artisan: "People were talking about the demise of Miramax. But (tomorrow) everyone there will be smiling."
New York's Oscar [Crain's]