In your foreboding Monday media column: speculating on News Corp's education business, Associated Content is good for something, NBC Nightly News is now scrounging for any old viewers, Keith Olbermann prepares to talk trash, and a new media blog.

Associated Content is the Yahoo-owned content farm which churns out highly search-optimized—but barely-readable—articles on such topics as 'How to Find the Right Color Bathing Suit for Your Body Type!' They have a strange, clown-obsessed employee!

Yahoo bought Associated Content, known for churning out search-driven posts with an army of freelancers. The internet company is just the latest trying a hybrid cheap/pricey, highbrow/lowbrow approach to online journalism.

Marcy Simon, the former mistress of Google CEO Eric Schmidt, has landed a PR gig at Mark Penn's Burson-Marsteller. We hear her new job is stirring up antitrust trouble for Google at Microsoft's behest.

At last, AOL has done something right: The Time Warner Internet unit has hired Google's Tim Armstrong as its new CEO, booting the laughably incompetent duo of CEO Randy Falco and COO Ron Grant.

Yahoo shares are almost below $20 in morning trading and as the company approaches its August 1 annual meeting, Yahoo's directors have finally begun to fear for their jobs and their reputations. They're negotiating with Yahoo's major shareholders and, along with agreeing to renew talks with Microsoft and approach AOL for acquisition, some on the board are offering to promote CEO Jerry Yang into a non-executive chairmanship and fire Yahoo president Sue Decker. Reporter's reporter Kara Swisher reports that shareholders and some board members have already come up with a wish list of names for the top jobs.

Whom the gods would destroy, they first make mad. I'm not sure if Euripides, the Greek playwright, had Google's management team in mind when he wrote that, but it sure fits. Google, despite the occasional lost deal, billion-dollar lawsuit, and PR black eye, continues to succeed spectacularly as a business. "Somehow they continue shitting more money than you or i could realistically comprehend," writes one Valleywag reader. Indeed. And that money is driving the people who run Google insane. CEO Eric Schmidt's cosseting of girlfriend Marcy Simon with a plum PR job is just the latest, most blatant sign of that madness.

Despite CEO Eric Schmidt's promises during Google's most recent earnings call, his company continues to metastasize. This time, it's threatening to swallow up all of New York's Chelsea neighborhood. I have an idea: Rather than lease expensive new real estate, why not boot some current Googlers to make room for new ones? Which brings us to this, the second edition of Toogle Many Googlers! Want to nominate a Googler for toogling? Send in a name and pic.

Associated Content, the startup backed by top Google sales executive Tim Armstrong, is controversial because of accusations — hardly denied by CEO Geoff Reiss — that the company is gaming AdSense, Google's system for placing advertisements on other websites. Specifically, Associated Content pays bloggers to write articles on niche topics designed to attract lucrative ads. The problem with the scheme, of course, is that Google's advertisers are interested in placing ads on relevant, high-quality websites, not pages ginned up solely to make a buck. But what's most suspicious about AC is how well, and how quickly, it pays people to gin up those articles.The blog AllSux.com recently reviewed AC along with competitors Helium and Triond. AC's distinction: Rather than just paying per pageview, Armstrong and Reiss's company pays bloggers upfront. What's the big deal about that? For that business model to make sense, Associated Content must have a very good idea of what keywords are worth, letting it predict how much AdSense revenue a given article will generate. And that suggests that Associated Content has hacked Google's algorithm, reverse-engineering it to profit at Google advertisers' expense. Not a very seemly activity for Armstrong to preside over. How much longer will Google, which up until now has sanctioned Armstrong's side venture, allow it to continue?

We're starting a countdown: How long before Google ad-sales executive Tim Armstrong either leaves the search engine, or leaves the board of Associated Content, the startup he's helping to launch? In his day job, Armstrong sells ads which appear on Google's own websites, as well as sites in its AdSense ad-distribution network. Associated Content, meanwhile, pays bloggers to write lightweight articles on niche topics, in what most observers believe is a cynical attempt to reap profits from Google's AdSense advertisers. AC CEO Geoff Reiss, whom Armstrong hired, admits as much to News.com. Read on for the damning quote which may end Armstrong's cozy arrangement for good.