automattic

With latest acquisition, Automattic now 84 percent white men

Owen Thomas · 10/16/08 11:00AM

Northern California is an enlightened haven of multiculturalism, and globalization requires a diverse workforce. Unless you're a startup, in which case you're going to hire people who look like you. Take, for example, the workforce of Automattic, the maker of WordPress, a blogging program.The company, founded by white male Matt Mullenweg, has just increased its white maleness with the acquisition of PollDaddy, a two-white-males Irish firm. Are we being too harsh on Automattic? Should we give it credit for not being 100 percent white and male? After all, Google prides itself that 32 percent of its employees are women; that it views that level as an achievement shows how imbalanced Silicon Valley's scales of equity are. Still, look at the Automattic company photograph, taken at a staff retreat in Breckenridge, Colo. If I were a woman or a minority working at this company, I'd hide in the corner, too.

Matt Mullenweg: All Automattic's foreign workers are independent contractors

Owen Thomas · 08/08/08 03:00PM

At the Start conference yesterday, Automattic founder Matt Mullenweg, creator of the popular WordPress blog software, startled the audience by claiming his company didn't have any employees. Instead, he said, they're all independent contractors. "Is that legal?" some audience members whispered. We're not employment lawyers here, so we can't say. But we note that the IRS says independent contractors are "generally free to seek out business opportunities" and "are available to work in the relevant market." Translation: Mullenweg has just announced that his programmers are available for the poaching! If, that is, you don't mind the occasional security hole. Update: Audience members missed Mullenweg saying this was true of Automattic's foreign workers only. U.S. employees have full benefits, he tells us. Only the offshore workers are eligible for poaching! (Photo via Ma.tt)

True confessions of the world's busiest websites

Owen Thomas · 03/11/08 04:21PM

Do not want fail? Why then, can has win, say the folks behind the curtains at Flickr, Digg, Media Temple, and StumbleUpon. Six of them showed up at a panel organized by Kevin Rose to explain how to make websites that stay online, more or less. Being a not very clever gossip, I just listened in for the quips. Oh, and the drama. Automattic founder Matt Mullenweg almost didn't make it. Check out how his fellow panelists updated the lineup right before he showed up.

Filthy rich Matt Mullenweg calls rival "dirty"

Owen Thomas · 03/11/08 12:00PM

Automattic, Matt Mullenweg's blog-tools startup, is readying an upgrade to its WordPress software this week. Anil Dash of Six Apart took the occasion to let WordPress users know they can upgrade to his company's Movable Type instead. It's a move straight out of Oracle's handbook. But Mullenweg freaked out, calling the post "desperate and dirty." Dash responded by charging Mullenweg with "slander." Some are under the delusion that this nerdfight is about software. It's not. It's about money.

Automattic founder proves exasperatingly boring

Owen Thomas · 01/23/08 06:41PM

The "life change" Automattic founder Matt Mullenweg Twittered about? Not, as we suspected, a big-ticket purchase funded by his company's recent $29.5 million financing round, some of which reportedly went into the founder's pockets. Instead, he tells Valleywag, it was the purchase of ma.tt, his new domain name. Buying a .tt domain, based in Trinidad and Tobago, costs foreign registrants $500 a year, and requires an international wire transfer. Only in Silicon Valley would the purchase of a domain name be considered a "life change." I've learned my lesson: Mullenweg is far too boring to gossip about.

How much money did Matt Mullenweg make?

Owen Thomas · 01/23/08 03:22PM

Automattic has been tight-lipped about how much of the blog software maker's $29.5 million financing round went into the pockets of founder Matt Mullenweg. In November, TechCrunch said that "most" of a new round would go to buy out Mullenweg and other shareholders, in an effort to dissuade them from selling the company. To the Wall Street Journal, Automattic only conceded that "some" money went to the founders. But Mullenweg himself has not been so coy.

With $29.5 million, Automattic cashes out some insiders

Owen Thomas · 01/23/08 02:23AM

Automattic, the maker of WordPress blog-publishing software, has raised $29.5 million from the New York Times Co. and existing ventures.Not all of the money went straight into the company's coffers, however: Some insiders with vested options sold shares in the round. This is perhaps the most notable example of a new trend: Startup employees profiting from their stakes before a sale or IPO. Reports, however, miss the most tantalizing details: Anyone know who cashed out — founder Matt Mullenweg? CEO Toni Schneider? — how much they sold, and if they're buying any new cars?

Did Harde give Mullenweg the business?

Owen Thomas · 10/29/07 11:57PM

Business advice, that is. Despite Paul Boutin's entreaties, I find I just can't leave Automattic founder Matt Mullenweg alone. Neither, apparently, can acquisitive buyers. TechCrunch reports that Automattic, maker of the popular WordPress blog software, just turned down a $200 million offer. Interesting timing, considering that Mullenweg was spotted just last week at David Hornik's Hawaiian funconference, The Lobby, having a very close chat with Harde. In the moment when the two were spotted by gutter-minded gossips having a tête-a-tête, was Harde advising Mullenweg on whether or not to take the offer? And, in the process, helping score an exclusive for TechCrunch editor Michael Arrington? (Photo by True Ventures)

Leave Mullenweg alone!

Paul Boutin · 10/29/07 09:47AM

I'm not going to make one of those crying videos, but as Valleywag's Very Special Correspondent (read: over the hill) I need to stomp a heel down. Why are we reporting that two people I've never heard of were reportedly touching each other in public? I had to look up who Mullenweg is. I think we use his software. Or we did, or we're going to, or something. Anyway, he's from Houston. That means he infuriates San Franciscans merely by existing, which makes him cool with me. The lady in question turns out to be the PR genius who emailed me the most ridiculous embargo demand ever. That backfired perfectly, so everybody won. Commenters say we shouldn't print this rumor 'cause it's cruel. Worse than that, it's dull. Call me back when one of them runs Google and films a three-way on the Boeing. (Photo by True Ventures)

Is Matt Mullenweg getting Harde?

Owen Thomas · 10/26/07 04:36PM

When David Hornik pitched VCs and entrepreneurs on his tropical funconference, The Lobby, part of the sell was that the whole affair was to be off the record. Ha! Good one, David. Turns out what happens in Hawaii only stays there long enough to launch itself toward our inbox. Take for example, what struck some attendees as a budding romance between TechCrunch CEO Heather Harde, the former Fox executive Michael Arrington hired to run his blog's business end, and Matt Mullenweg, the creator of WordPress. Now, TechCrunch runs on WordPress, so it's possible that Mullenweg was just giving Harde blogging tips. But witnesses to their late-night canoodling at the bar say that wasn't the kind of pointer in question.

Update:

How to punish with a petty past-tense post

Owen Thomas · 08/15/07 05:57PM

Blogs are, fundamentally, about writing in the now, embracing the 24-hour news cycle, and keeping everything up to date, right? Wrong. Not, that is, when you can dredge up an incident in the past, dress it up as news, and pawn it off on your readers to score points. This week, both TechCrunch editor Michael Arrington and Automattic founder Matt Mullenweg dug up old stories to relight the flame on old feuds.