Axe body spray's new White Label line is targeting a more mature and refined class of virgins. "White Label products aim to help make men seem famous with such unusual fragrance notes as praline, star fruit, moss, fig and ginger."

Axe™ is a brand of male perfume named after the tool with which most women would like to strike the young men who adorn themselves with Axe™. FYI, gentlemen, Axe™ is now about more than not getting laid.

A Brooklyn prep school was briefly shut down yesterday and eight students were hospitalized after a noxious gas was released into one of the classrooms that later turned out to be Axe body spray.

Pennsylvania. The very name conjures up powerful scent-memories of desultory juvenile delinquents soaked in the stench of cheap wine and cheaper cologne. At long last, the issue has come to a head:

The Axe brand of man perfume is launching a promotion to "send 22 lucky consumers into space," where there is no Axe.

Action hero Kiefer Sutherland pines his high school crush Susan Glenn in a brooding Wes Anderson-esque spot for Axe Body Spray.

A possibly (hopefully) real scene list from an Axe commercial is making its way around twitter today, and it is exactly what you would expect an Axe scene list to be. This thing is full of treasures like hot dog milfs, cut off shorts and "hip/cool/sexy/upscale bar patrons," among other very LOL things.

The American Man has, in recent history, been beset on all side by feminizing influences: Pumpkin Spice Lattes, Spanx for Men, fancy shampoo... where does it end?

Ad Week compiled a list of America's most-shoplifted retail goods, and it reads like a bad date with a guy who says "bro" a lot: Axe body spray, filet mignon, Jameson, Gillette Mach 4 razors, and Polo Ralph Lauren shirts.

From Argentina, the land of completely naked Dancing with the Stars, comes this new ad for Axe Body Spray, the misguided aphrodisiac of the masses. Ads for Axe are always creepy and stupid and vaguely misogynistic, but is this one the brah-iest of the bunch?

Americans have long been subjected to the fun, rapey Axe Body Spray ads, which attempt to demonstrate to awkward males that all they need to mate with the right girl is a little body spray, and maybe some roofies.

Brah scent AXE has a new product called "Ex-Friend," which describes your social life after you start wearing AXE. In this latest ad from Argentina, it's embodied as a sexually-harassing mute fisherman apparently bent on rape. Sounds about right. [Copyranter]

The good people at the Unilever corporation are using their scientific expertise to assist you, the 18-24 year-old male, with mating. Do you have a desire to mate? An Axe™ product may be useful in your mating quest.

Axe just released this faux infomercial in hopes of getting guys to scrub their nether-reigons with what's essentially a jazzed-up loofah. Well, if hot girls and immature euphemisms can't sell a nut-scrubber, then good God, what will?

There's a new Hamptons venue you'll want to add to the list of places to stay miles away from this summer. Actually, it's not new. It Dune in Southampton, which is sporting a new name this season—"The Axe Lounge"—as part of a silly marketing scheme concocted by, yes, Axe. The stunt is the brainchild of Mike Heller, the nightlife promoter-turned-entertainment marketer whose stellar resume includes putting a smoke-free tobacco product called Ariva in the hands of Lindsay Lohan and connecting America's Next Top Model's CariDee English with Raptiva, which is apparently a psoriasis medication of some sort. (He's the one crouching down in the photo, by the way.)

Men: is your hair clean enough to get you laid? While you've been working out to get ripped abs, has your unstyled, sweat-soaked hair been holding you back from sexing the women of your dreams? No, obviously not. Your lack of money has been holding you back. But Axe, maker of horrifying adolescent body spray and even more horrifying publicity stunts, is going to convince you otherwise! Because that's what Axe does: steadily erode any semblance of dignity the American male may possess. In the grand emasculating tradition of fancy men's underwear, get ready for Axe male hair care products—the new thing that you must have in order to get chicks, bro!