back-scratching
How to beg a favor
Nick Douglas · 06/06/06 04:25PMIt's not what you know or who you know — it's how you ask. (Well, that and how much blackmail fodder you've collected.) All favor-asking letters are really the same, so to take the guesswork out, here's the Valleywag template for begging anyone to do anything. Keep in mind these three crucial elements: feigned personal connection, direct request, and strong hit at reciprocal favors.