Among businesses, the initial reaction to the concept of Groupon was: "Give our shit away for half price? Well, it's good advertising." But now, that reaction is changing to: "Give our shit away for half price? Ehhh."
The only thing the denizens of Portland, Oregon love more than homebrew kombucha is a good backlash. What the Times calls the city's "new provincialist" ethos is a backlash against America's Walmartification. But here comes the backlash against the backlash!