behind-the-crazy

Danny DeVito Thinks Crazy Eddie's Life Story Just Crazy Enough To Make A Compelling Movie

seth · 07/11/07 03:41PM

For New York residents in the early '80s, the only TV commercials more ubiquitous than the tourism campaign that would inspire the hearting of a great number of things were those of Crazy Eddie's—groundbreaking ads that entertained locals, while sensitizing them to the challenges faced by the mentally ill in accurately pricing stereo equipment. A recent confrontation on CNBC between the original "Crazy Eddie" Antar and the cousin who put him away for tax fraud inspired premium Limoncello maker Danny DeVito to bring his life to the screen: