behind-the-publicity-stunts

Jeffrey Katzenberg's Flight Of The Bumblebee

mark · 05/18/07 11:12AM


When we first heard about Jerry Seinfeld's big Bee Movie publicity stunt at Cannes (bee costumes, wires over the beach, mobs of gasping spectators, etc etc), the whole affair seemed incredibly reckless: had a strong gust of wind or a Pixar saboteur interfered with the delicate proceedings, the world easily could have lost its finest, semi-retired observational humorist and Porsche collector. As it turns out, our fears were at least partially unnecessary, as THR notes that a far more expendable member of the Bee Movie team volunteered for zip-line-test-dummy duty to ensure the star's safety: