Surprise: Rich Kid Couldn't Turn Profit On Good
Ryan Tate · 09/03/08 05:25AMTwo years ago, 26-year-old publishing heir Ben Goldhirsh withdrew $2.5 million from his trust fund and exuberantly started Good, which was going to change the world by donating subscription revenues to charity, employing Al Gore's kid and writing all sorts of obnoxiously altruistic stories. Goldhirsh, who threatened to sink another $10 million into the venture over the following five years, was all too easy to mock as a spoiled vanity publisher. And, lo, he still is! Because Goldhirsh is so "stressed out" about actually making any money that he's brought in a grownup to, you know, run his business: