So Big Brown finished dead last in the Belmont Stakes today, failing to win the Triple Crown. But that's not the biggest news out of Belmont-to and from which the Long Island Rail Road has to ban alcohol every year when they hold the Stakes cause these horse race people are such scummy drunks. The big news? Gawker video editor Richard Blakeley was on the scene and sends this icky report.

Tit-and-chicken-wing purveyor Hooters has signed on as the exclusive sponsor of Big Brown, the star racehorse that has already won two legs of the Triple Crown, and will try to complete the feat this weekend at the Belmont Stakes. UPS, the brown-themed shipping company that was was originally the sole sponsor of the horse, inexplicably allowed Hooters to slide in just before Big Brown is set to achieve the pinnacle of its publicity. In addition to being a bad PR decision, UPS' move has now subjected us all to the prospect of Jay Leno (and, less painfully, Tracy Morgan) chuckling about Hooters' upcoming "Big Brown Day":