Bikram yoga, a popular brand of super-hot yoga run by a Speedo-sporting, hip-thrusting alleged sex guru, is experiencing a crisis of faith as multiple sexual assault lawsuits move forward against its figurehead and namesake, Bikram Choudhury. The New York Times reports hot yoga studios are dropping their Bikram branding due to the six civil suits now pending against him, the most recent of which was filed just a week ago.

Sex scandals in the upper echelons of the yoga world are endlessly compelling: The highest aspirations of body and mind collide with the basest instincts in terrible ways. And the guru worship among some practitioners can add a creepy undertone of cultishness to what would otherwise be run-of-the-mill awful behavior by dudes. The latest high profile sex scandal in the yoga industry centers on a new lawsuit filed against Bikram Choudhury, the 67-year-old founder of the popular Bikram Yoga franchise, alleging sexual harassment and assault.