black-dahlia

'The Black Dahlia' Aaron Heckhart Situation To Rock Online Advertising Community

mark · 08/29/06 04:10PM


Not since December's The 40-Year-Old Virgin Hyphen Affair have we stumbled across a movie promotion-related typographical error controversy as potentially explosive as the The Black Dahlia Aaron Heckhart Situation, in which the actor's name is clearly misspelled on banner advertisements our readers have spotted on both LATimes.com and, ahem, this very page [see above composite image]. Online advertising copy editors will be bludgeoned with laptops displaying Eckhart's IMDb page, phone calls fielded from CAA in which the phrase, "Aaron shits bigger than your stupid little period movie!" is angrily intoned, and burlap sacks brimming with defenseless kittens drowned in the L.A. river as apologetic offerings to offended parties. In the end, the typo will be fixed, but no one will ever be the same.