Unlike the Good Old Days, when the only thing you had to fear from an advertisement was a scary photo of a possessed-looking child, marketers in this modern era have given into the temptation to cuss motherfuckers out. The New York Times uses a surprising amount of non-cuss words to get to the bottom of the trend that is advertisers who purposely put bleeped-out words into their ads. Sometimes they're real cuss words; other times, they're mundane things like product names, bleeped out in an attempt to be clever. Fuck that. After the jump, the true balls-to-the-wall prototype of ads that bleep real cuss words: "Swear Jar," a famous viral Budweiser commercial in which I honestly think the guy in the meeting room says "We're gonna fuck some ass!" and "We're gonna suck some big cock!" Still, don't drink Budweiser.