On October 27, Dealbreaker.com moved on the rumor that "the new head of MTV [Ed.—as in the channel] will be Mika Salmi, who is currently the CEO of Atom Entertainment (a recent MTV acquisition)." So confident were they that 'breaker-in-Chief Elizabeth Spiers promised, if the rumor proved false, to eat her blog. Well, the following memo just came over the transom: