Color us confused: Hollywood gossip Perez Hilton, aka Mario Lavandeira, the queen of the knockoff disguised as parody. So why is he suing PerezRevenge to get it to change its name?

Until today, if edgy digerati blog Boing Boing mentioned Comcast, it was with a sneer that was practically house style. Suddenly Boing Boing has fallen in love with the "bumbing, evil" cable guys. Why? Money.

Money changes everything. Rafat Ali, the founder of PaidContent, ought to be relaxing on the beach after selling his blog business to the Guardian last year. Instead, he's working harder than ever. And getting divorced.

A porny pic of actor Marlon Brando with his lips locked on a male member has circulated in Hollywood for decades. So why is a Hollywood gossip blog so excited about seeing the dirty photo?

The separation of microcelebrity nontrepreneur Julia Allison, the dating columnist turned egoblogger, and vapid handbag designer Mary Rambin has finally happened even though everyone has known for a month.

In your temporarily de-Nolanated Friday media column: Hearst learns that investigations don't require ink, a lefty New York radio station gets locked out, Bill Keller's irony goes unappreciated, and Andrew Sullivan gets some help.

Ignored in high school, the geek princes of social media now thrive on attention from eager fanboys (and calculating flacks). Relentless Fast Company egoblogger Robert Scoble was their king. Until he got dethroned.

Why has the Gray Lady assigned full-time reporters to communities in Brooklyn and New Jersey? Even a Times editor admits the paper will never make money on microjournalism. But they could market software to bloggers.

Barry Ritholtz, the feisty stock-market blogger who sparred with McGraw-Hill over a book which criticized its S&P bond-rating unit, has found a new publisher for Bailout Nation.

Gavin Newsom, the shiny-haired mayor of San Francisco who's running for governor of California, told Bill Maher Friday night that things won't be that bad if newspapers die. We'll still have blogs!

Kim Zolciak, the homewrecking, fake-cancer-surviving star of The Real Housewives of Atlanta has lost control of her blog to a surly "webmaster" demanding payment — according to someone at her (former?) PR firm.

David Karp, the 22-year-old CEO of blogging startup Tumblr, has decided he doesn't want to be in the business of censorship after all. Now everyone's free to make fun of his friend Julia Allison.

An anonymous critic of microcelebrity egoblogger Julia Allison has been silenced, all in the name of "freedom of expression." Welcome to the wacky world of Tumblr, New York's pinchy-cheeked hypercute blogging startup.

In his forthcoming book, Bailout Nation, financial blogger Barry Ritholtz sticks some of the blame for Wall Street's meltdown on credit-rating agencies like S&P. McGraw-Hill owns S&P — and now it's not publishing Ritholtz's book.

We hear Yahoo is in talks to buy Tumblr, a blogging startup run by 22-year-old David Karp for "low-to-mid eight figures" — which would translate to a small fortune for the New York entrepreneur.

Getting rich by blogging is "another high-tech fairy tale," writes Dan Lyons in Newsweek. He should know — he tried and failed, with nothing to show for his blogging career but 20 extra pounds.

In a blog post, Draper, a principal at Draper Fisher Jurvetson, recounted all the political figures he met at the Alfalfa Club over the weekend — Sarah Palin, John McCain, Vernon Jordan, and other "Washington insiders."

Sinking ship Portfolio has one less expensive contract to worry about. Matt Cooper, formerly the D.C. bureau chief of Time, has joined web outfit Talking Points Memo.

John Battelle is the salesman for a host of indie sites, from the futuristic Boing Boing to the Web-obsessed TechCrunch to mommyblog Dooce. What does it say that his company, Federated Media, is canning workers?

The editors and writers of the Los Angeles Times could shut off the presses tomorrow and live off its website, media pundit Jeff Jarvis claims. But the numbers don't add up.