It was all a trick, by marketing people, to get you to buy body wash! The NYT digs deep into the dirty scam—it turns out that instead of being an honest appraisal of body wash's ability to engorge the loins of females, all those sexxxy Axe ads may have been tainted by hyperbole. Furthermore, girls were using body wash before boys, and now boys are using it which makes them totally gay, differently-designed packaging be damned! Like Big Tobacco, Big Body Wash gets you while you're young: