Snocap, the peer-to-peer music store started by Napster creator Shawn Fanning, is losing money, staff, founders, and partners. Not to mention money. So what's its new gambit, after licensing peer-to-peer technology and building MySpace stores both flopped? Enter BoomShuffle, a Web widget for creating music mixes using content from the Snocap store. It sounds less like a music product than a startup strategy, though. What do you do when your first two business plans fail? Why, you boomshuffle them! It's the game every entrepreneur can play! Unfortunately for Snocap, I suspect the deck is stacked against it.