brave-new-worlds

Should We Be On Strike?

Choire · 10/10/07 08:18AM

Magazine and newspaper advertising folks just don't know what they're missing! While they may have invented the advertorial ad, wherein, say, Washington Post articles get reprinted in ad space, print folks have none of the boundless freedom of online ad folks, who aren't restrained by the physical facts of editorial vs. ad space. Online ad sales is now the most creative editorial job going! Some folks call the online campaigns that get integrated into the full space of the web page a "complete takeover." That's quite an evocative phrase! This morning, this very website is in the hands of the ad department; completely taken over. We need your advice about what to do. Should the editorial department take a stand?