Goddamn it. Stephen Colbert did a segment last night featuring breading, the meme we unfortunately launched this week. This means at least another week of my inbox overflowing with pictures of cats inside pieces of bread. Didn't anyone at the Colbert Report see that breading is totally over?

Since this morning, the whole internet has gone crazy for breading, the meme where you put your cat's (or dog's) face into a piece of cut-out bread, take a picture then post it on the internet. Unfortunately, a recent spate of media coverage makes it painfully clear that breading is over.

Thank you to everyone who's sent in a picture of your cat "breading"—i.e., his or her head inside a piece of bread. The meme that everyone's talking about is just starting to take off.

Earlier, we introduced you to the new internet craze breading—putting a piece of bread around your cat's head and taking a picture of it. Now people can't stop talking about breading! Here are the best 11 tweets about the controversial viral craze that is sweeping the internet.

Forget planking. All the cool kids are putting their cats in bread and taking pictures of them looking like little yeasty lions. "Breading" is a throw-back to the old Japanese "putting-food-on-rabbits" meme of the early viral web, but with a modern twist.