New MySpace ad boss continues campaign to Xerox Facebook
Nicholas Carlson · 04/21/08 01:40PMMySpace has a new ad boss: former marketing head Jeff Berman. News Corp. CEO Rupert Murdoch canned the last one, Mike Barrett, for his inability to reach aggressive revenue targets. To avoid the same fate, Berman seems to have decided to follow a strategy we've heard MySpace has been following since at least last fall: Copy Facebook page by page.