· Disney may have another "bankable tyke-and-tween franchise" (why does that phrase sound vaguely offensive and child-pornish?) in Camp Rock, says Variety, with 8.9 million viewers tuning in to watch the Jonas Brothers sing their newest hit, "(Yuck!) There's A Mosquito in My S'mores." [Variety]
· DreamWorks bought a comedy pitch called Home Schooled, about a 30-year-old man who was home schooled and is now heading off to college. The clash of cultures is sure to yield hilarious results! [THR]
· Tom Hanks sides with AFTRA in the escalating SAG-AFTRA feud. [Variety]
· Plastic pony fetishist Sloane Crosley's book of short, personal essays, I Was Told There'd Be Cake, was purchased by HBO for development into a possible series. [Variety]
· Supernatural EP Eric Kripke has signed a two-year deal with Warner Bros.TV, which—get ready to be spooked out—secures his showrunner duties on the shows upcoming fourth season on The CW. [Variety]

Camp Rock, the Disney Channel original musical bubblegum movie that premiered this weekend (Friday on Disney Channel, Saturday on ABC, Sunday on ABC Family) to nearly 9 million viewers. This makes it the 2nd highest rated of any Disney Channel movie in the history of the waxy genre. This ought to make advertisers, who so stuffed their spots into the broadcast that a 90-minute movie ran for two and a half hours, quite happy. Expect a bloated, even worse sequel in which teen pop rock band/sexual gateway drug for millions of young girls (and, probably, some boys) the Jonas Brothers, who starred in this first go around, make a winky cameo and then disappear. The film's "breakout star" Demi Lovato, who has an annoying face and needs to stop smiling, should look forward to some mild Miley Cyrus-lite fame before, like bug juice at a hot end-of-summer dance, she quickly disappears.

Since the Disney Teen Idol Factory's Miley Cyrus model has developed a "slutty photos" malfunction, the company is ramping up the marketing on its male prototypes, The Jonas Brothers. Like Cyrus, the band has sold millions of albums but you probably can't name a single one of their songs unless you spend a lot of time around 12 year-old girls. According to The New York Times, the trio features none of Cyrus's dangerous hints of a sex drive.