In your hot hot Wednesday media column: a (relative) tidal wave of journalism jobs, a plan to save CNN, a publisher goes bankrupt, and Conde poaches Elle's branding mastermind.

It's bad enough that Elle's business is booming while Vogue is in the toilet, but now Carol Smith is on the cover of the Daily Frontrow taking credit for having Anna's bob first. And it's a lie!

Lucky hosted its fifth annual "Lucky Shops" last night inside the Metropolitan Pavilion. Lucky editor Kim France and publisher Gina Sanders welcomed Leighton Meester, Jessica Szohr, Georgina Chapman, Katrina Bowden, Alexandra Richards, Charlotte Ronson, Thalia, Beverly Johnson, Ginny Barber, and Michaela McManus, who all did a little shopping to benefit the Robin Hood Foundation. [The Daily, PMc, Wireimage]

• Whoops! The "anonymous" magazine editor who was quoted in this week's New York cover story about plastic surgery? Meet Elle's Carol Smith. [Portfolio]