The Strange World Of Gawker Commenting: Now Even Stranger!
Emily Gould · 11/19/07 01:30PM"Hey Em, I hear that we may see you during the Thanksgiving holiday. Great," my maternal grandfather wrote to me in an email last night. "Tell me later about the stable of bloggers (?) who do comments on your varying stories. They seem to repeat themselves. Do you liven up the comments by using in house people ? Is this a serous attraction for your readers? Does it build the number of hits to the site? It appears that the commentators view avidly each others comments. A sort of incestuous aura. Take care, stay employed, and have a good retirement plan." My grandfather is so correct (except maybe about the part about staying employed): The Gawker comments do have a sort of incestuous aura. And it's about to get even incestuous-er!.