Yahoo has turned over its corporate blog, Yodel Anecdotal, to Chad Johnson, the NFL superstar and wide receiver. Why the long bomb to spice up the usual corporate blather? Why, it's a promotion to advertise a video contest promoting Yahoo Sports and Chad Johnson himself. We hope Jerry Yang, the mild-mannered CEO of the beleaguered Web property, is reading. He could learn a thing or two from the blustery sports personality known as Ocho Cinco: If you can't actually lead, at least sound like you do.