Mark Cuban says Hulu is kicking ass because of a simple marketing device: The NBC and News Corp.-backed site is advertising full-length programs on YouTube to get traffic to shows on which they can sell real advertising. YouTube, rather than ban Hulu, is now angling to keep that traffic in-house by allowing partners to upload shows up to 1 gigabyte in size, enough room for full-length film and television programming (though not at great quality).

Rule #1 of online video: Make it shorter dammit. Which makes this .01-second video the best YouTube clip ever. It's a stunt by Charles Trippy, an attention addict (he proposed to his girlfriend on a hot air balloon and filmed it) and one of YouTube's most-watched creators. Like the million-dollar homepage or "Hot or Not," the idea of "The Shortest Video Ever on YouTube" is so stupidly simple that by the time you wish you hadn't clicked it, it's already over. Click through for your own moment of impotent regret.