Last night Fox unveiled its latest brilliant, innovative idea: A vote-based singing competition judged by Paula Abdul and Simon Cowell. Who are the TV wizards who come up with these ideas??

Will a deliberately shadowy marketing campaign for the monster movie ruin its box office? Also today: Though much hay is often made about the ever-slipping ratings of the Olympics, NBC still wants 'em and they want 'em bad. Plus Cheryl Cole newz!

A one-time reality also-ran is now getting the chance to be in the spotlight twice. Also today: trouble at The X Factor, three actors spark up doobies over at Weeds, and Oprah is bigger than ever.

A great male hope from the late '90s/early '00s just landed a pivotal role in a sure-to-be-big movie. Also today: your real estate dreams could come true, Simon Cowell has a new coworker, and let's look at the boys of the new X-Men.