Ellie Scarborough is making a comeback! Which is weird, because she only became famous last week. Chuck Scarborough's daughter and founder of PinkKisses.com—providing "empowering" merchandise to pathetic females post-breakup—just got a second puff piece in the Daily News.

"Girrrrrrrl, u don't take sh#@ from anybody. U are fab-u-lous," announces the completely earnest new website of Ellie Scarborough, daughter of highest-paid NYC news anchor Chuck. For $272, Ellie will send text messages and "better-than-sex truffles" to cheer you up.

During NBC 4's 5:00 newscast today, Chuck Scarborough broke in and informed viewers that a man was killed by a falling, snow-covered tree branch at Central Park. Joan Rivers, in the studio for an interview, replied, "Who cares!" Video inside.

The Four Seasons celebrated its 50th anniversary last night and a predictably large crowd of media personalities, politicos, and powerbrokers turned out for the occasion. Just a few of the people on hand to celebrate the event with co-owners Julian Niccolini and Alex von Bidder (left, Erin Fetherston): Barry Diller, Nicole Miller, Ralph Lauren, Mort Zuckerman, Ray and Veronica Kelly, Arthur Sulzberger Jr., David and Joyce Dinkins, Henry Kissinger, Aby and Samantha Rosen, Dolly Lenz, Tim and Nina Zagat, Steve Schwarzman, Fern Mallis, Jay McInerney, Jeffrey and Linda Chodorow, Steve Newhouse and Gina Sanders, Albert Maysles, Ruth Reichl, Robert Burke, Linda Fargo, Star Jones and Herb Wilson, Thom Browne, Don Marron, Drew Nieporent, John Gutfreund, Chuck Scarborough, Cindi Leive and Howard Bernstein, Terry Allen Kramer, Marjorie Gubelmann, Marina Rust Connor, and Salman Rushdie and girlfriend Pia Glenn. [PMc, Wireimage, NYO, Paper]

Chanel hosted a dinner to celebrate the Tribeca Film Festival at Odeon last night, where the guests included Adrien Brody, Robert De Niro and Grace Hightower, Craig Hatkoff and Jane Rosenthal (with daughter Juliana), Moby, Debra Messing, Fabiola Beracasa, Julia Restoin Roitfeld, Mary-Kate Olsen, Diane Kruger, Celerie Kemble, Kerry Washington, Viola Davis, Matthew Modine, Angela Lindvall, Heidi Mount, Poppy Delevigne, Alexis Bledel, Danielle Steele (with daughters Victoria and Vanessa Traina), Dree Hemingway, Drena De Niro and Carlos Rodriguez, Henry Cavill, Melissa Leo, Molly Shannon, and Grace, Mamie, and Louisa Gummer. [PMc, Wireimage, Getty, FWD]

Is Chuck Scarborough's tenure at WNBC coming to an end in the near future? He's been at the station for 35 years now, but Gawker reports his reported $3 million-a-year salary may be too rich for the local station, and it may be seeking to buy him out of his contract. In the meantime, a WNBC rep is denying the story: "He is not being bought out. Chuck is a big part of our station." [Gawker]

A tipster says a "pervasive rumor" is making the rounds at NBC News that the network is putting long-time local anchors Chuck Scarborough of WNBC and Paul Moyer of KNBC out to pasture.

Peggy Siegal invited a media-heavy crowd to the Oak Room last night to watch the Super Bowl. Sports Illustrated editor Terry McDonell was in attendance (apparently, budget cuts prevented him from flying to Tampa in person); and some folks, such as former HarperCollins chief Jane Friedman, left, even donned 3-D glasses to fully appreciate the commercials. Others on hand for the festivities: Richard Johnson, Ron Perelman, Dan Abrams, Dave Zinczenko, Joanne Lipman, Charlie Rose, George Rush, Richard Meier, Cece Cord, Kate Betts, Gay Talese, Rocco DiSpirito, Chuck Scarborough, Francine LeFrak, Andrew and Nancy Jarecki, Ron Delsener, Ken Auletta, Larry Gagosian, Lewis Lapham, Steve Kroft, Lloyd Grove, Morgan Entrekin, Ann Dexter-Jones, Harry Smith, Liz Smith, Cynthia McFadden, and Felicia Taylor. [PMc, NYO, GoaG, Fox 411]

Jane Rosenthal, Beth Ostrosky, and Julia Szabo hosted a canine-friendly screening of Marley & Me on Wednesday night as part of the Tribeca Cinemas Series. Accompanied by her bulldog, Bianca Romijn-Stamos, Ostrosky was joined by guests like Rosenthal's husband Craig Hatkoff and daughter Isabella (with their dog Buddy), Cece Cord (with her pooch Tiger), Kiera Chaplin (with Jezabelle), Douglas Hannant (with Ava), Abigail Breslin, Cindy Adams, Ellen Ward and Chuck Scarborough, Rachel Roy, Denis and Ann Leary, Hoda Kotb, Pat Duff, Jill and Allie Zarin, Richard Kind, Alison Becker, Jennifer Missoni, and Wendy Diamond. [PMc, Wireimage, VF]

♦ It was the Metropolitan Opera's 125th opening night on Monday and so naturally a long list of recognizable faces trooped out for the occasion. In floor-length gowns and tuxes to walk the red carpet and watch Renée Fleming: Barbara Walters, Howard Stringer, Michael Bloomberg, Helen Mirren, Christie Brinkley, Faye Dunaway, Molly Sims, Taylor Momsen, Martha Stewart, Hilary and Bryant Gumbel, Henry Kravis, Mercedes Bass, Ann Ziff, Georgina Chapman (left), Helena Christensen, Jane Fonda, John Lithgow, Juliana Margulies, Joy and Regis Philbin, John Turturro, Parker Posey, Peggy Siegal, Ellen and Chuck Scarborough, Deborah Norville, Julie Macklowe, and Tory Burch. [Park Ave Peerage, NYSun, Wireimage, PMc]

1) Miguel Forbes took a cruise to Sag Harbor aboard the family-owned Highlander, along with Alejandro Santo Domingo, Dan Abrams, Dave Zinczenko and Melissa Milne, Elle Macpherson, Stella Keitel, Craig Spitzer, Fabian Basabe, Sessa Von Richthofen (pictured, right) and Richard Johnson. [NYSD/PMc]

A 30-year WNBC veteran, Scarborough is New York's longest-serving local news anchor.

The NYT discusses what would happen if terrorists took over New York broadcast media: "...let's say that terrorists manage somehow to get past the security posts in Rockefeller Center, grab Chuck Scarborough's chair at WNBC-TV and go live with their talk of holy war and American perfidy. Except for a few bleary-eyed, bleary-brained viewers who may wonder why Chuck suddenly changed his hair color, everybody will understand that something very strange is going on."
Terror TV? Just change the channel [NYT]