Sweeps Ratings, Layoffs & Super Bowl Ads
cityfile · 11/26/08 10:06AM♦ CBS is expected to win November sweeps for the eighth straight year. [AP]
♦ Another victim of the recession: publishing industry lunches. [NYO]
♦ The Super Bowl isn't looking up for NBC. Sales of 30-second ads have slowed and there are rumors some companies are now asking for discounts. [AP]
♦ In an attempt to ride Barack Obama's coattails to relevancy, MTV is planning a "Rock 'N Roll Inaugural Ball" for January 20. [AdAge]
♦ Life & Style is on life support and is laying off staff. [NYP]
♦ Contenders to take over Meet the Press include David Gregory, Gwen Ifill, Andrea Mitchell, and NBC political director Chuck Todd. The news may be announced December 7th. [LAT]