A San Diego beer drinker is suing massive alcohol conglomerate MillerCoors, the second macro-est macrobrewer in the world (behind Anheuser-Busch Inbev), for false advertising because he’s been buying Blue Moon all these years, believing it was a “craft beer.” Did he actually drink any of it? Because that probably would have cleared things up pretty quick.

Hottrix, a software developer, is suing Coors for copying its $3 iBeer application. The novelty iPhone app shows a glass of beer that disappears as you tilt the iPhone sideways. Cute and harmless. Unless of course you're a major corporation that made a similar application, creatively called iPint, and gave it away for free as a marketing promotion. iPint consistently showed up in Apple's top 10 free applications list.Hottrix is alleging that they tried to reach an agreement with Coors but failed. After complaining to Apple, Coors' iPint was removed from the App Store in the U.S. — though it's still available in other countries. Hottrix still wants $12.5 million for damages for the alleged copying of its "wholly original ... and copyrightable subject matter." Copyrightable, not copyrighted? That may prove tricky to argue. Another case study on how not to cash out with an iPhone app.

Everyone from the New York Times to Silicon Alley Insider, even our older sister Gawker, were in a tizzy last week over a series of ads for Coors Light produced for the world's best platform for delivering booze advertising to minors, YouTube. The publicity even managed to get one of the paid response videos pulled from YouTube by the sponsor. But the companies that commissioned and produced the spot, TubeMogul and For Your Imagination respectively, missed at least one big clue that Jill Hanner might not be on the Coors Light bandwagon.