$100 million. That's how much Cottonelle is currently spending on an ad campaign to sell its toilet paper. And for that kind of cash, they're not talking out the side of their mouths about "freshness" and "toilet tissue." They're telling you straight out: our product will be used on your "bottom." In fact, now that ads for erectile dysfunction and period problems have become commonplace, ads for poop-related products are also stepping up with the strong, clear language of truth. Not just "bottom," but also "behind." Actually, it would be better if everyone just shut up: