Buzzfeed CEO Jonah Peretti just unveiled the prize for meeting the company's traffic goal: every employee was gifted with a drawing of a cat by his friend, "post-conceptual" artist Cory Arcangel. The previous traffic prize was an iPad mini.

Brooklyn-based video artist Cory Arcangel still plays with video games, but unlike other 20-something guys with gaming consoles in their hands, it's actually part of his art.