For the second summer in a row, '80s relic David Hasselhoff has starred in a deliberately cheesy advertisement for Cumberland Farms' Farmhouse Blend iced coffee. Last summer, the kitsch-nostalgia campaign was so wildly successful that according to the Boston Globe, the 600-plus in-store cardboard cutouts and pole signs of the Hoff were all stolen, later making social-media cameos at weddings, concerts, and even in a canoe.