Times are tight for Web startups: Catalina Girald couldn't afford to hire a model for her fashion site's lingerie collection. So she stripped down to her designer skivvies.

Forget the glass ceiling for a second. This week anyway, the worst enemy of "women in tech" (like we're all one big happy girl army) is the Hot List. Playboy's "Hottest Blogger" contest is still rolling, still prompting faux-thinky "conversations" about objectification and what sets women back. (An aging softcore publication is the least of our worries.) By now a couple of Playboy's nominees have confided that they're eager to lose the vote and get it over with. What, there weren't any serious "Women of the Internet" who would pose anyway? Dear Playboy: Skip the voting on the collection of contenders we've assembled. Photo-shoot them all.