High-end graphics card maker Nvidia is making an ad push to make the brand as recognizable as Intel, which has spend millions on its "Intel Inside" ad campaign. Nvidia controls more than two-thirds of the market for desktop graphics cards but is facing competition from Intel and AMD, which bought graphics chipmaker ATI last year. Must be exciting for Nvidia marketing exec Dan Vivoli, who finally gets to spend some money after 10 years at the company: The ad campaign could cost as much as $30 million-$40 million, compared to a $353,000 spend in the first 9 months of 2007.