Arizona Senator Jeff Flake felt so bad for Caren Teves, whose son died shielding his girlfriend from bullets in the Aurora theater massacre, that he wrote her a handwritten note in response to a letter she sent him pleading for reform. "I am truly sorry for your deep loss," Flake wrote. "While we may not agree on every solution, strengthening background checks is something we agree on."

The practice of public relations is so powerful that the simple act of composing a press release can turn an ordinary citizen into a raving monster. This is PR Dummies. Going WAY haywire!!! on subluxated flackery, every week.