Here's an ad created by DDB New York for WaterIsLife, a nonprofit organization dedicated to providing clean drinking water to people in developing countries. The ad features a bunch of poor Haitian people reading a bunch of #FirstWorldProblems tweets out loud: "I hate when my phone charger won't reach my bed," "I hate it when I tell them no pickles, and they still give me pickles," etc. The message of the spot is clear: You're an asshole for whining about your problems when you have clean drinking water. Now here is why this spot is fucking terrible:

Paul Tilley, executive creative director of the major ad agency DDB in Chicago, jumped to his death from a hotel window on Friday. He played a key role in many familiar ad campaigns, including "Dude, you're getting a Dell" and the "I'm Lovin' It" campaign for McDonald's. But Tilley was often criticized on industry blogs, and in the wake of his suicide, some people are calling those harsh criticisms a factor in his death. Others are arguing just as hard against that interpretation. Below, a selection of the negative comments on Agency Spy, a blog that had criticized Tilley's management skills recently (and offered "heartfelt condolences" on his death):