different-cultures

Saudi Arabia's Alternative to Photoshopping Women Out of Ads: Scribbling All Over Cleavage

Cord Jefferson · 10/01/12 05:20PM

The Swedish Metro newspaper reported today that expendable furniture behemoth Ikea had Photoshopped its Saudi Arabian catalogues to completely exclude women from the pages. Scenes that included a mother, a father, and a child in other catalogues, for instance, had been touched up to be just a father and a kid. Other settings eliminated people altogether rather than include a woman in the image. Naturally, many people were furious about the perceived misogyny, especially when Ikea, through its charitable donations, attempts to put on a very pro-woman stance.