Vince Gilligan's exquisitely developed Breaking Bad is so unassailably good that even the show's promotional bonanza is terrific. The premiere is two-and-a-half weeks away and we've already seen a generally endearing Bryan Cranston GQ cover profile, an Aaron Paul late-night "bitch" tribute, and particularly excellent Comic-Con stunt in which Bryan Cranston went incognito in a silicon mask of his own face.