• DirecTV announces Project MyWorld, a TV show in which three young girls search for their MySpace friends in the real world. National Center for Missing and Exploited Children, start your engines. [Mashable]

The New York Times calls Digg's founders "parallel entrepreneurs" in a profile on the dudes who, while running the ridonculously popular news site, decided to launch an online video network, Revision3.

• BusinessWeek reports on the Hewlett-Packard leak probe and ensuing scandal: "The HP board will meet on Sunday. The company declined to say if this is an emergency meeting of directors to discuss the fallout from the probe." Right, they decided to meet on Sunday for no particular reason. Just for brunch, actually! Mimosas! WE'RE ALL GOOD FRIENDS HERE. [BusinessWeek]

• A must-read on Workspace Design for computer programmers. [Joel on Software]

"When I'm talking to clients," a seemingly well-informed Google employee told me over brunch, "I want to mention Digg. I know it's something I'm supposed to know about, but I don't." No worries. For everyone who needs a refresher on Digg, we have an exhaustive cheatsheet for the popular site.

When the little dot-coms blow up, says marketing/PR blogger Steve Rubel, the sites funded by their advertising will go under too. Rubel names social news site Digg as one potential victim. How does it stack up against other Web-2.0-supported sites? Above the fold, we analyze Digg and tech blog GigaOM. Below, GigaOM competitor TechCrunch sets off a red alert.

• The Secret Diary of Steve Jobs decides to actually be funny, writing a scathing review of last weekend's debaucherous Yelp party. Aw, Steve, let 'em have their fun. Weren't you ever young and loaded with millions in funding? [Fake Steve]

• AOL's Netscape team explains its process of preventing users from gaming the site. Meanwhile, AOL's Weblogs, Inc. team games Netscape competitor Digg. (One Weblogs, Inc. writer tells me that Weblogs, Inc.'s internal mailing list is clogged with requests for Digg/Netscape/Reddit/Del.icio.us votes.) All's fair in love and war, right? [Netscape and Diggforlife]

The latest battle between social site Digg and its copycat Netscape comes from Save Digg, a site that tracks the three Digg users that Netscape hired.

The original title for BusinessWeek's cover story on Kevin Rose was originally titled "Wealth Punks," Valleywag has learned. The magazine also considered the bland "Geeks 2.0" for the cover before settling on "How this kid made $60 million in 18 months."

Amid all the more serious criticism of BusinessWeek's story about Kevin Rose, everyone forgot to ask: Why did the magazine run such a dorky photo of the Digg founder? Well, he told me.

BusinessWeek's Kevin Rose cover story got a solid pounding in the online press today. The profile of Digg's founder earned these responses:

Okay, BusinessWeek's cover story on Digg founder Kevin Rose was ludicrous — a throwback to the giddy 90s, with wild numbers being thrown about and startuppers treated as flyboys.

What a better chance to remind you to nominate a Web 2.0 hottie than with this week's BusinessWeek cover story about Valley hottie Kevin Rose? BW profiles the Digg founder (seen here wearing headphones — why? discuss) at length, describing him as a bright-eyed boy "beaming as though he's talking about a new girl."

In the war of the social bookmark sites, Digg is the good guy and Netscape is the bad guy, right? According to this reader, Digg is a hive of scum and villainy, and if Netscape becomes one too, it's all the fault of outside marketers. Shane Coffey reports on the covert scam scheme threatening to ruin social bookmarking.

• The Wall Street Journal tries hard to find a contrarian view for Wired editor Chris Anderson's book, The Long Tail. Chris Anderson, amused, topples it like a sadist at a domino exhibition. [WSJ and The Long Tail]

Early this morning, a few (unpaid) Netscape readers were doin' their thing when two pop-ups...popped up. Tipster and AOL employee Conrad Quilty-Harper notes, "Wisdom of the crowds eh?!"

Right, Netscape head Jason Calacanis will try to spin this one way, and Digg founder Kevin Rose will try to spin it the other. But the real story behind the latest battle of the social bookmarking sites started like this:

• Batting .000 on his New Year's predictions, Firefox developer Blake Ross rushes out a second batch:

Continuing our "rip off Wired's 'Wired or Tired'" theme, here's what's catching on or cooling down this week in the Valley.