do-the-math

$10 Mil Per Laugh Makes Comedy A Safe Hollywood Bet

Seth Abramovitch · 03/06/08 03:14PM

Did the winter movie season—with its prestigious yet completely depressing crop of cattle-bolt murderers, paralyzed wink-authors, Alzheimer's sufferers, and the like—get you down? Fear not: As the NY Times reports, a massive crop of Hollywood comedies are coming down the pike. Didn't care for the potty-mouthed Russian Roulette humor of Semi-Pro? No matter, as every taste will be accounted for in The Great Comedy Rush of 2008: Apatowian sex farce, period screwball, and the wacky worlds of surrogate pregnancy and Mossad have all been covered. To predict how they fare, we might look to the past—in 1988, the Times notes, a recent writers strike and weakening domestic economy provided the backdrop to four comedies (Who Framed Roger Rabbit, Coming to America, Big, and Crocodile Dundee II) that dominated that summer's box office. But as it turns out, there's a far simpler method to determine how much your dumb comedy is going to rake in: