So what's the marketing strategy that will help the Goldman family get their dignity's worth out of the publication of O.J.'s If I Did It? "You leave it to the press. It's like blood in the water; the sharks will come. You spend nothing on it. You're catering to the train-wreck crowd," opines Michael Viner, the publisher of Heidi Fleiss's memoir and an Anna Nicole bio entitled Trainwreck. He added, "It's gross exploitation, and the Goldmans are soiling their public image." Now that's like Courtney Love calling you a hopeless drug addict. [AdAge]