"That was probably the most accurate part, seeing Fucked Company at your company while you still worked there," Friendster founder Jonathan Abrams joked at a panel after a screening of the film August. Director Austin Chick assured "that was in the script from the beginning." "It's kinda like Fucked Company," Fucked Company creator (and AdBrite founder) Phillip "Pud" Kaplan shouted from the audience moments later. The latest Josh Hartnett vehicle, produced in part by Josh Hartnett, August attempts to portray tragedy while simultaneously reifying the "Internet rockstar" archetype. But it's dated from the start by Aronofsky-esque visuals and a Fischerspooner soundtrack as Hartnett's character Tom, CEO of Landshark, hears in passing of Internet-video startup Pseudo.com laying off dozens as his own public company is exploding around him.