The "Magabrands" concept that Men's Health editor David Zinczenko is hawking down in Boca at the American Magazine Conference doesn't seem to have the cachet of, say, Oprah's vajayjay. Of nine editor types interviewed by Portfolio media mediator Jeff Bercovici, only one (tawdry Jason Binn of Niche Media, who was on the planning committee) didn't disavow the word. The rest—everyone from Chris Napolitano, the editorial director of Playboy to Sid Evans, editor of Garden and Gun—lambasted the word. [Portfolio]