eat-yer-puddin

Food: Now Dumber

Hamilton Nolan · 05/05/08 09:44AM

American food, despite having devolved to the point that it is totally formulated by scientists, manufactured by machines, ergonomically packaged, and full of ingredients that do not occur in the natural world, is still a bit too challenging—and downright complicated—for many of our citizens. So Kraft, which makes many of your favorite brands of junk food, is dumbing down its packaging and product offerings so even the most simple among us can enjoy pudding, Cool Whip, and cheese slices. All together, even!