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Is Hachette's "Digital Dunce" Really A Dignified Bedeviler Of Dilettantes?

Ryan Tate · 06/10/08 09:40PM

Two commenters argued today that our coverage of the brewing civil war inside Hachette was way too harsh on digital VP Todd Anderman, who we dubbed a "digital dunce." Anderman, you'll recall, is said to have offended the sensibilities of deputies Joe Berean and Keith Pollock with a mind-numbingly-long series of reorganizations and content aggregation strategies. The case against Anderman as an all-thumbs manager was only cemented by his accidental big-screen projection, at a staff meeting, of some instant-messenger venting of work frustrations to his wife. But our comments say the fault for the disaster at Hachette lies not with Anderman but with fashion primadonnas like Zee and his allies, including former store-salesman Pollock. "Todd's reputation in this business is stellar and for you to put such a nasty hit piece like this is deplorable," one wrote. Well, his reputation isn't universally "stellar," judging from the fallout from Berean and Pollock's resignation, reported in our original post. But every feud has two sides, and far be it from us to ignore either. The pro-Anderman comments are reproduced after the jump.

Elle's Digital Dunce

Ryan Tate · 06/10/08 03:17AM

After the severe bloodletting at Hachette's websites last month, one would expect remaining survivors at Elle.com, ElleGirl.com and Premiere.com might be grateful. Not so. In fact, there's been something of an uprising against digital vice president Todd Anderman (left), a clumsy transplant from Maxim Digital. As Women's Wear Daily is reporting, two of Anderman's top underlings have resigned: fashion director Joe Berean and Keith Pollock, executive editor of Elle.com and ElleGirl.com. Left unsaid? Pollock is the shopboy installed by Elle creative director Joe Zee, with whom he is said to be cozy, so his disgruntled exit from Anderman's employ will not soon be forgotten. Nor will the purported reason, a series of Anderman-instigated messes stretching back to an embarrassing incident involving the VP's laptop and a digital projector.