John Brockman (pictured) pulls together a real A-list for his upcoming "Edge Foundation Billionaires' Dinner." Invitees to the foundation's private dinner (only 35 guests will get in) include Google founders Sergey Brin and Larry Page and their CEO Eric Schmidt.

So the new TIME cover features the Larry-Eric-Sergey luge team. Very nice of the Google founders to share the glory with their CEO. The message here is "Eric matters," and it's the latest of many statements Google makes through magazine covers.

Google CEO Eric Schmidt, Feb 12:

Got a few million and looking for a CEO home to buy? Good luck getting these guys to sell their mansions, but Zillow at least lets you know the estimated values. And, well, either the estimations suck, or Larry Ellison is content with much less in Woodside than his old Atherton place.

We're beginning to understand why Google takes personal privacy so, um, personally. Even the company's own executives, this time Eric Schmidt, can be tripped up by tidbits available in the search engine's own index: a Google cache shows Schmidt was stepping out to a church with a Forbes reporter while he was still, on paper at least, living with his wife.